St Hugo Winery recently played host to a prestigious event introducing Volvo's latest groundbreaking innovation - the Volvo C40 Recharge Pure Electric. Media representatives from the automotive, lifestyle, and technology sectors converged at this iconic venue nestled in the heart of South Australia's famed Barossa Valley.

The event, attended by senior Volvo Car Australia executives, offered an exclusive glimpse into the future of automotive technology amidst the backdrop of St Hugo's picturesque vineyards. The drive and showcase program, involved media guests taking a scenic journey from Adelaide Airport to St Hugo, where the Volvo C40 vehicles were showcased against the winery's breathtaking surroundings.

Guests were treated to a culinary extravaganza crafted by St Hugo's Executive Chef, featuring locally sourced ingredients from the winery's onsite kitchen garden. As discussions delved into Volvo's vision for the electric vehicle market, the exquisite flavours of the Barossa Valley added a touch of culinary sophistication to the event.

The resounding success of the event garnered praise from Greg Bosnich, Director of Public Relations & Corporate Communication at Volvo Car Australia, “A final thank-you on behalf of Volvo Cars for the unwavering support that you provided us during our media event this week. From our initial contact, your personal commitment to ensure we delivered the best possible experience to our invited guests, thus allowing us to showcase our brand and product, was infectious. Your attitude of ‘anything is possible’ and ‘we will make it happen’ also provided me with a feeling that we were in good hands. An exceptional customer experience.”

St Hugo Winery boasts an array of premium event spaces, including the intimate Hugo Gramp Room, the elegant Stone Lounge, and a captivating courtyard, providing the perfect setting for corporate gatherings and bespoke events.

Read the full case study HERE.