BOARD of DIRECTORS
Ultimate Winery Experiences Australia's Board is comprised of highly experienced individuals who share a passion for Australia's food and wine offering and for the role experiences can play in people's lives.
Director & Chair - Nick Baker
A business leader with almost two decades experience in the tourism industry, Nick Baker specialises in marketing and digital strategy for both long-term growth and meeting immediate business goals. His current role as CEO of Outdoria and Go See Australia, combined with previous roles as CEO at Red Balloom and CMO at Tourism Australia bring a wealth of valuable tourism experience to the Board. During his time at Tourism Australia, Nick and his team were responsible for three of the company’s most successful global campaigns and one of the world’s most effective social media marketing campaigns. Prior to that, he spent 10 years with Voyages Hotels and Resorts as Executive General Manager Sales and Marketing. He has worked across the world in operations, sales and marketing, contributing to global campaigns in B2C and B2B.
Director & Deputy Chair - Frances-Anne Keeler
Frances-Anne Keeler has over 20 years’ experience in tourism destination marketing and has managed teams across Europe, the Middle East, Africa, North America and Asia Pacific. Having lived and worked in the tourism and travel sectors in London, New York, Madrid and Paris before moving to Australia in 2008, she has built extensive government and private sector networks in Australia and internationally. She is the Deputy CEO at Tourism Australia, responsible for global marketing operations, distribution development, partnerships and Business Events Australia, working in partnership with the Australian tourism industry to grow the value of inbound tourism.
Director & Secretary - Anthony Jones
Anthony Jones is General Manager at Montalto, a wine producer and tourism business on Victoria’s Mornington Peninsula. The signature restaurant, piazza café, gardens and sculpture trail provide a rich suite of attractions for which Montalto has received many awards for excellence in hospitality and tourism. Anthony has always worked with wine, starting at Coldstream Hills in 1998 working for Southcorp Wines in grower services and viticulture before starting his own restaurant and wine storage business with a particular interest in international wine and education with the Australian Sommeliers Association. Anthony began at Montalto in wine production and marketing focussing on wine excellence and growing the domestic and international reputation and reach. He now works across the business in wine production, hospitality, marketing and tourism.
Director & Executive Officer - Kate Shilling
Kate Shilling joined Ultimate Winery Experiences Australia (UWEA) as the Executive Officer in August 2018 and is responsible for all aspects of management of UWEA including stakeholder and business management; sales and marketing; and product development, acting as a conduit between the wine industry and the travel trade. Kate’s career spans more than 20 years in a variety of leadership roles at retail, wholesale and online travel organisations including roles at Flight Centre in Australia and the USA, Myriad Marketing, Tourism NT, Territory Discoveries, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media. She is a member of the Australian Institute of Company Directors, a member of Women on Boards and was a Director then Chair of e-commerce not-for-profit Good 360 Australia for four years.
Director - Simone Furlong
Simone is the Joint Chief Executive of her family winery, Leeuwin Estate with her brother, Justin Horgan. Leeuwin Estate is a boutique producer located in the picturesque Margaret River district of Western Australia, with a reputation for producing wines ranking alongside the world’s finest. The winery has been a pioneer in the business of wine tourism and incorporates a multi-award winning restaurant, tastings, behind the scene tours and stages numerous special events throughout the year. An honours graduate from the University of Western Australia, Simone began her professional career in London before returning to Perth to work in Marketing and Investor Relations. Simone became involved in Leeuwin’s operations whilst raising her own family. Whilst originally looking after Leeuwin’s marketing activities, she assumed the role of Joint-Chief Executive with Justin in 2011. She travels widely representing the Estate in its 30 export markets.
Director - Michael Hodgson
Michael has been involved in a range of food related activities ranging from TV through to festivals. He worked for 7 years at Channel 4 in the UK on food programmes including Gordon Ramsay, Jamie Oliver and River Cottage. Moving to Australia in 2007 he started a food festival business that grew to include Taste of…. in 15 countries, arguably the biggest example of the pop up concept. He also created and launched Margaret River Gourmet Escape that has established itself as one of the world’s leading food festivals in a very short time. He currently looks after the food strategy for Star Entertainment Group.
Director - Daniel McMahon
Daniel McMahon is the Moorilla Brand Ambassador for Mona. Moorilla is the boutique, cool-climate winery that shares a site with the Museum of Old and New Art (MONA). His principal roles are the management of the Mona cellar door, Moorilla wine’s marketing and PR, export relationships and the development and contracting of Mona’s travel packages. Since 2005, he has hosted Moorilla and Mona’s visiting dignitaries, important groups and journalists including James Halliday, Jancis Robinson, Mathew Jukes and Andrew Caillard. He has been invited to present at food and wine festivals and trade shows including Tastings at the Top, Vin Diemen and Mofo and appeared on television, most recently on the Postcards program. Prior to working at Moorilla and Mona, Daniel worked in wilderness lodges at Freycinet Tasmania and Alaska, and the Fairmont hotels of Canada. He studied French, German and Italian at the University of Melbourne.
Director - Gwenola Hanaut
Gwenola has been Heritage Director for Pernod Ricard Winemakers since July 2016 which includes the Jacob’s Creek and St Hugo brand homes in the Barossa as well as 2 cellar doors in New Zealand (Brancott Estate and Church Road). Prior to this she was the Innovation Director, managing dynamic team to drive innovation across the business and deliver new wines to market, like the company’s latest innovation Jacobs Creek Double Barrel. Gwenola started her career with Pernod Ricard seven years ago, during this time she has held roles across both Pernod Ricard Pacific and Pernod Ricard Winemakers in Australia. Born and educated in France, Gwenola moved to Australia in 1999 to support the organisation of the Sydney Olympic Games. Following this role, she held positions at some of the world's most prestigious international French companies, including Club Med and Louis Vuitton.