Food and beverage tourism is a rapidly growing industry internationally. Research shows that, for many tourists, the trend is now to experience more “authentic” and “off the beaten track” destinations rather than the more traditional “touristy” options and with the combination of striking natural beauty and high quality food and wine experience available in the world's wine regions, it's no surprise that these are the destinations to which the tourists are flocking.  

Wine tourism in Australia is relatively well developed in relation to its old-world counterparts. Cellar doors have become so much more than simply places to sell and consume wine. Wineries are now art galleries, concert venues, award winning restaurants and luxury boutique hotels. They're the entire tourism package, the providers of immersive and interesting experiences that ensure your loyalty to the region, winery and its wine for many years to come.    

The challenge for wineries and wine regions when there is so much choice is how to put their names at the top of the list.  This is great news for us as wine travellers as we benefit from this increasingly competitive marketplace and wineries develop new and exciting ways to attract us to their cellar door.  The other great news is that where there is wine, there are multiple resources and tour operators available to guide you through the planning and articulation of a visit to a wine region, be it here in Australia, or overseas.

Ultimate Winery Experiences Australia works alongside multiple international tour operators and travel agents to facilitate pre-booked itineraries to wine regions across Australia.  One of our newest partners, Wine Paths is a unique platform featuring distinctive wine and gourmet travel experiences in the most famous wine regions of the world. This innovative platform allows you to plan your itinerary by yourself or with the help of an expert travel agent, for the tailor-made trip of a lifetime. You'll find a selection of the best wineries, luxury accommodation, restaurants and travel experts in Europe, South America, South Africa, Australia and New Zealand, with plans to cover the US by the end of the year.

If you are a keen foodie or wine enthusiast, there has never been a better time to plan the trip of a lifetime taking in some of the world's most extraordinary destinations.