A curated collection of premium, award-winning wineries offering immersive, behind-the-scenes experiences beyond traditional cellar door tastings.

Experiences include private tastings, wine blending, degustation dining, vineyard tours, accommodation stays, and hands-on masterclasses.

Bookings are made directly through this website, via the individual winery hosting the experience, or through a travel agent.

Both options exist. Some are private, curated experiences, while others may be small-group formats depending on the experience and winery.

Premium experiences often have limited capacity, booking 1-4 weeks in advance is recommended (longer for weekends or peak seasons).

Experiences vary and in addition to wine tastings, may include curated food pairings, degustation meals, picnics, exclusive access to areas not normally open to the public, horse riding, e-bike trails, fly-fishing and other unique activities, with wine typically included. Some experiences also offer spirits or non-alcoholic beverages. Guests should refer to the individual experience description for specific inclusions.

Yes, gift vouchers are available and make an ideal gift for wine enthusiasts and lovers of unique travel experiences. Choose from experience-specific vouchers at participating wineries or dollar-value vouchers that can be redeemed across the entire Ultimate Winery Experiences collection.

Generally per person, unless specified as a private group or accommodation package.

Experiences span Australia’s major wine regions including Adelaide Hills, Barossa Valley, Clare Valley, Hunter Valley, King Valley, Margaret River, McLaren Vale, Mornington Peninsula, Orange, Pemberton, Queensland, Rutherglen, Swan Valley, Tasmania and Yarra Valley. Check out the regional section of this website for more details.

Yes, but planning is required. Some travellers combine experiences via tours or private drivers. We recommend focusing on 1 region per day.

Not directly, but we work with tour operators and a chauffeur company to facilitate itineraries. See the Regional self-drive itineraries & guided tours section on each region's page.

No. Many are designed to be educational, fun and accessible, regardless of wine knowledge.

Smart casual is generally appropriate; some premium dining experiences may warrant elevated attire. Also, if booking an e-bike or horseriding tour, dress appropriately for these activities.

Policies vary by winery. Typically 24-72 hours’ notice is required for refunds or changes.

Often yes, subject to availability and the specific winery’s terms.

Most experiences proceed as planned; indoor alternatives are usually available.

It depends. Many wineries offer bespoke or private experiences tailored to preferences but usually for groups. Please contact us to discuss customisation requests.

Most premium experiences can accommodate dietary needs with prior notice.

Yes, many wineries offer dedicated business and event experiences. With stunning vineyard settings, premium hospitality, exceptional food and wine and unique activities, wineries provide an inspiring alternative to traditional corporate venues. We have prepared several case studies as examples. Simply email us a brief, and we will be happy to help.

Yes, some wineries offer overnight stays as part of premium experiences. These include Ampersand Estates, Audrey Wilkinson, Jacob’s Creek, Mandoon Estate, Pizzini Wines, and Seppeltsfield.

Yes, certain experience bookings via Qantas Wine allow earning Qantas Points.

Yes, many wineries offer seasonal, vintage-specific, or event-based experiences. The What’s On section of our website outlines some of these things.

Yes, guests must be 18+ to consume alcohol.

Some experiences allow children, but many are adult-focused. Check individual listings. Some of our favourite child friendly activities are picnics, horseriding (for 10 yrs+), and e-bike tour in the Barossa.

Accessibility varies by winery; it’s best to confirm in advance.