Something for Everyone
The warmer months in Australia draw the crowds …
Sirromet launched its home delivery USA business this week at a private exhibition held at the Beverley Hills Hilton Hotel CA in partnership with the Last Chance for Animals Gala ball.
US celebrities Priscilla Presley, Donna D'Errico, Kim Dejesus, Roxy Darr, Adrienne Janic, Bonnie-Jill Laflin, Australia's own Nicky Whelan and Hugh Sheridan to name a few, enjoyed a selection of Sirromet's wines at the charity event.
General Manager of Sirromet Rod Hill attended: "When presented the opportunity to support LCA in their annual gala fundraiser, we jumped at it. We have a business that we have built by being very mindful of the principles of giving back and supporting those with shared values. We are fortunate to be home to over 100 species of wildlife on our 500 acre winery and are working very closely with the RSPCA to develop wildlife education programs on-site in the future. We were delighted that our prize donations raised over $12,000 for LCA."
Having launched successful home delivery wine businesses in China, Japan and Taiwan already, the United States was the next target with both Wine Australia and Tourism Australia keen to grow this market for Australian wine exports and inbound tourism.
Sirromet’s latest home delivery offering allows US residents to purchase a limited selection of their award-winning Granite Belt wines online for home delivery across 14 states in the US.
Along with showcasing a selection of wines, Sirromet also donated a three bottle St Judes Road Grand Reserve Private Collection box of wines, consisting of its 2007 Cabernet Sauvignon, 2010 Merlot and 2010 Shiraz which raised $2,500 and an Australian Holiday including three nights at the wineries newly opened Sanctuary by Sirromet, two nights at the Stamford Plaza Hotel in Brisbane City, animal encounters and a visit to the amazing Moreton Island, raising another $10,000 for Last Chance for Animals.
Ultimate Winery Experiences available at Sirromet include: ‘The Best of Queensland’ – a tutored premium wine tasting, five course Taste Plate lunch with matching wines and a 375ml bottle of dessert wine to take home; and ‘The Ultimate Winery Escape’ – a relaxing two night package including accommodation in the Deluxe Honeymoon Pavilion at Sanctuary by Sirromet, hot breakfast each morning, eight course Tasting Plate dinner with matching wines, a guided winery tour, tutored premium wine tasting and two bottles of award winning Le Sauvage wine to take home.