Ultimate Winery Experiences Australia

No or low? Rising trend of non-alcholic wines

With the number of sober-curious wine-lovers on the rise throughout Australia, Brown Brother's new Prosecco Ultra Low is a game changer for all those  dreaming of a light, bright, and ultra low sparkling wine that tastes like the real thing. 

Prosecco Ultra Low has the full flavour of Prosecco at just 0.5% alc/vol – that’s just half a standard drink per bottle. In honour of the traditional flavours of Australia’s favourite Prosecco, it's zesty and bright, with classic notes of crisp apple and pear.

Brown Brothers have responded to overwhelming research that shows Australians are increasingly seeking ways to moderate their alcohol intake and lead healthier lives. Emma Brown, Brown Brothers Marketing Manager and 4th generation Brown family says, “with consumer preferences changing we cannot ignore alcohol moderation but embrace it with new and innovative products that meet consumer trends.”

The largest barrier to entry for no/low alcohol wines is shoppers’ concerns about taste and quality. Brown is confident Brown Brothers Prosecco Ultra Low will meet all expectations for Prosecco lovers.

“At Brown Brothers we set extremely high benchmarks around the taste and quality of our products and Prosecco Ultra Low is no exception," she says. Made using premium Prosecco put through spinning-cone technology to remove the alcohol, Brown Brothers Prosecco Ultra Low delivers the same vibrant and flavoursome taste of Prosecco, with less than 1 standard drink per bottle.

“The minimal amount of alcohol helps to create mouthfeel and flavour which has been missing in the category to date,” says Brown.

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