Ultimate Winery Experiences Australia

Signature Experiences of Australia

We are pleased to introduce Signature Experiences of Australia, a Tourism Australia initiative.  This is a program which packages and promotes Australia’s outstanding tourism experiences within a variety of niche areas and special interest categories.  We are delighted to be included within this program and welcome the opportunity to promote Australian wine tourism alongside Tourism Australia and the other exciting collectives.

The purpose of the program is to connect with travellers who are looking for destinations that can deliver memorable experiences closely aligned to their own specific interests. 


Signature Experiences of Australia currently comprises wineries, luxury lodges, golf courses, walks, Indigenous experiences, fishing adventures and wildlife. 

Tourism Australia’s partners for 2017/2018 are: 

  • Great Golf Courses of Australia
  • Great Walks of Australia
  • Ultimate Winery Experiences Australia 
  • Luxury Lodges of Australia
  • Great Fishing Adventures of Australia
  • Australian Wildlife Journeys
  • Indigenous Tourism Champions

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Great Golf Courses of Australia profiles and provides access to Australia’s leading golf courses, including the country’s six World Top 100 courses: Barnbougle Dunes (Tas), Barnbougle Lost Farm (Tas), Kingston Heath, New South Wales, Royal Melbourne and Royal Adelaide.  Great Golf Courses of Australia is a comprehensive and centralised resource for golfers, media and trade to access information on Australia’s leading golf courses and iconic golf tourism experiences

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Great Walks of Australia offers superb and quintessentially Australian walking experiences that engage walkers in some of the world’s most spectacular terrain. They inspire travellers to explore Australia’s diverse landscape by foot, where guests reconnect with nature in small, intimate groups.   The journeys are led by expert guides with a deep understanding and appreciation of the environment.  The operators provide the utmost in style and comfort with gourmet food and wine and exclusive, comfortable accommodation facilities such as historic homesteads, wilderness safari camps, private huts and luxury lodges.

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Luxury Lodges of Australia is a collection of independent luxury lodges and camps offering unforgettable experiences in Australia’s most inspiring and extraordinary locations.  In recent years, Australia has seen the emergence and consolidation of a new breed of exceptional luxury properties and experiences. These properties have joined forces to showcase Australia’s unique style of sophisticated, carefree, barefoot luxury


Great Fishing Adventures of Australia provides saltwater, freshwater and fly fishing enthusiasts the opportunity to indulge in their passion in some of the most diverse environments the world has to offer.


Australian Wildlife Journeys features Australia’s independently owned and operated wildlife tour operators offering unparalleled connection to Australia’s most spectacular natural environments. Iconic and immersive wildlife encounters include birdwatching, whale watching, marsupial spotting and snorkelling.

Tourism Australia’s Indigenous Tourism Champions are a collective of inspiring Aboriginal experiences offering diversity and engagement which has immense appeal and leaves a lasting impression.  

These inspiring Aboriginal experiences have been carefully selected as some of Australia’s best by Tourism Australia and the State Tourism Organisations. Enrich your itineraries and bring the Australian landscape to life by incorporating Aboriginal guides and experiences.